A ₹/¥ 360B wedding economy runs on WhatsApp threads and gut feel. A luxury planner burns two weeks turning a client's Pinterest chaos into a pitch; a banquet chain leaves 14% of contract value on the table because upsells depend on which sales rep walked in; a couple chases 300 guests by hand. None of it is a creativity problem — it's coordination, pitching and culling done as unbilled manual hours. VIVĀHA sells the intelligence layer underneath, not the flowers on top.